Hybrid Workplace: Top 3 Implications for India’s Knowledge Industry on the Residential Sector

It’s been over 3 years since the world faced lockdown measures on account of COVID-19. In early 2021, many believed that Work from office will resume as it was prior to COVID-19. As the world adapts to the post-COVID era, the hybrid workplace strategy has become the new normal for many companies. The implications of this new work culture are significant, particularly for the residential sector in India.


In the wake of the COVID-19 pandemic, the world has seen a significant shift towards the hybrid work model, and India is no exception. This new work culture has had a profound impact on the residential market, particularly in Bengaluru, where the demand for real estate is on the rise. However, amidst this trend, Shanders projects are offering investors a unique opportunity to invest in a secure and customizable plot of land.

Bengaluru’s real estate market is divided into three concentric rings, making it an attractive location for those seeking to invest in plots and real estate. The innermost ring is home to the Central Business District (CBD), while the second and outermost rings are formed by the Peripheral Ring Road (PRR) and the Satellite Ring Road (STRR), respectively. Regardless of the location, Shanders Projects offers a wide variety of plots that can be customized to meet the specific needs of investors.

Moreover, the demand for residential units in proximity to office locations has pushed the demand for real estate by 20%-30% more. Established office locations in the city are experiencing rising prices and rents as land is unavailable. In this regard, Shanders Projects offer the unique opportunity to buy a plot and villa at the price of a 3BHK apartment, and the investors can customize the design of their home from 800sqft to 3600sqft built-up area. With all the necessary government and statutory approvals and speedy home loans, Shanders Projects offer a secure investment option for those seeking to invest in real estate.

The hybrid work model has also led to an increased demand for low-rise developments such as villas, row houses, and plotted developments. These developments, located 8-12 km from workplaces, are in high demand, with senior management people and double-income couples aged 40 and above investing in this type of asset. The demand for larger homes has also increased, with unit sizes increasing by 15% to 20% compared to the pre-COVID-19 period.

With the advancements in technology and the flexible work culture becoming the new normal for the knowledge industry, the demand for real estate in Bengaluru is set to grow stronger in the coming years. Shanders Projects offer a unique opportunity for investors to invest in a secure and customizable plot of land in Bengaluru, making their dream homes a reality.

Top Three Impacts of the Hybrid Workplace on the residential market:

1. Higher residential demand in proximity to office locations

Most of the IT/ITeS companies are working on a hybrid model. The hybrid model allows companies to employ more people on a SqFt basis. The need of permanent workstations has been replaced by flexible workstations owing to the fact that employees attend office only for 2 – 3 days in a week.

This is pushing demand of residential unit in proximity to office clusters by 20%- 30% more. In established office locations of the city, land is unavailable and therefore prices and rents in these locations are rising at steep levels.

In Bengaluru, demand for residential is very high in regions of Marathahalli, Sarjapur Road, Whitefield and others. These locations have limited good land parcels and therefore pricing is rising more than average price rise in the city.


2. Higher demand for low rise developments – Villas, Row Houses & Plotted developments

Working people are aware now that they don’t need to travel to workplace daily, therefore, they are opting for low rise developments located in 8 – 12 kms from workplace. Demand for villas, row houses and plotted development in peripheral regions are on the rise.

Mostly, senior management people or double income couples aged 40 and above are investing in this type of asset. They are buying villas and row houses for self-use. However, reasons for investments in plotted development is mixed – self-use and investment.

3. Increased residential unit sizes

Work From Home (WFH) has increased the demand for larger homes. As per our research, unit sizes have increased by 15% to 20% compared to pre COVID-19 period. Before, 2020, dominant demand was for 2 BHK unit but it is 3 BHKs are preferred more.

It is important to note #2 and #3 is also fueled by higher affordability of the target segment. Knowledge economy performed very well post 2020, resulting in increased demand for residential demand.

The hybrid work culture has other impacts on the residential market, including working spaces in clubhouses and an increase in demand for second homes in tourist locations for flexi workers. These trends are likely to stay as the flexible workplace becomes the new normal for the knowledge industry. This trend is likely to grow stronger in the coming years with the advancement of technology and security features for data and tracking mechanisms.

About the Author

Gorakh Jhunjhunwala, MRICS

Gorakh Jhunjhunwala, MRICS
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